A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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When we set out to hire a new director of content and creative last year, we knew it would be akin to finding the proverbial needle in a haystack. Our...
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I recalled my lifetime professional experience – 18+ years in the marketing and advertising business, from Los Angeles to New York and, for the last 13 years, Colorado – while digging...
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Membership and trade association professionals are struggling to manage escalating member expectations. One organization used influencers to raise its profile and delight members.
Whether it’s a friend, family member, neighbor, or colleague, LGBTQ+ rights affect all of us – and we each have a story to tell. Your story may be deeply painful...
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Fifty years ago today, a group of New Yorkers stood up and fought back against discrimination based on sexual orientation. The Stonewall uprising was a turning point towards equality for...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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This photo of my daughter, Charlotte, was taken shortly after Barack Obama was elected president in 2009. The caption to the drawing says Charlotte, who was five years old, wishes...
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When students and parents walked out of a vigil last night that had been planned in remembrance of Kendrick Castillo, the student who was tragically killed in the recent shooting...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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