Turning online clout into impact
Some of the most influential people on earth live online. They make their mark in the digital worlds of Facebook, Instagram, Snapchat, Twitter and YouTube. They collectively reach millions of followers who trust them. And that makes them a very powerful tool.
Influencer marketing taps these social media thought leaders and harnesses their clout to effectively persuade their audiences in an authentic way.
It works like this:
- We select online influencers whose interests are relevant to our client’s issue.
- We negotiate fees for their participation.
- We brief them on the issue.
- The influencers create original, branded content, which we vet.
- They share it with their followers.
Their loyal audiences then engage with the content, sharing the information within their spheres of influence. And that extends its reach at no additional cost.
It’s no wonder influencer marketing is taking away more dollars each year from traditional advertising.
Influencer Marketing for Nonprofit Organizations
A new strategy to get your message heard