Keep up with the nation’s fastest growing group
Understanding how to engage with the 58 million-strong U.S. Hispanic audience is critical.
Today’s Latinos defy stereotypes. They are likely to be both bilingual and ambicultural. Fully appreciating the diversity of this community is crucial to successfully connecting with it.
With a total market mindset, we weave Hispanic Insights throughout our communications strategies. We achieve measurable change through transcreation – creating from the ground up content and concepts that embrace cultural and language nuances. (Not treating this as an afterthought, which sadly happens far too often.)
We are guided by expert insights and opinion research, including bilingual focus groups led by veteran facilitators.
Our successes range from grassroots outreach that inspired Hispanic families to more fully engage with their public schools to advertising campaigns that helped Hispanic smokers quit.
Crafting an Effective Hispanic Communications Strategy
Communication is more than translation