Building movements from the ground up
We use grassroots marketing to grow and manage powerful coalitions that give people a voice on important issues.
Nothing is more powerful than leveraging the voices of people who have a stake in the outcome. With grassroots marketing, their impact is amplified when they become evangelists for a cause, influencing the people around them.
But it’s not enough to identify allies; they need the tools and inspiration to accomplish your shared goals.
Our data-driven approach to grassroots marketing (think targeted canvassing, for example) segments audiences by their preferences, persuades them to act, and then keeps them engaged.
Activating Your Coalition
Six stupid simple strategies to achieve legislative wins