Influencing Public Policy

Communication strategies to influence public opinion to create policy change

Putting the public in public policy

“With public sentiment, nothing can fail,” Abraham Lincoln said. “Without it nothing can succeed.”

While Lincoln’s words are as true today as ever, he could never have envisioned the new ways public sentiment could be influenced and harnessed — from social media to online calls to action — to influence policy.

Public policy is a dynamic process. It’s also inherently complex, so understanding how to distill the intricacies of issues into strong, memorable messages is vital.

We have extensive experience in executing public policy strategies that incorporate grassroots organizing, coalition management, big data, media relations, advertising and digital engagement.

Our public policy expertise and record of success encompass the issues of health, education, energy, telecommunications, transportation, finance, land use and the environment.

Tip Sheet

How to Speak with Policymakers

Tips & tricks for legislative outreach

Keep Electricity Affordable

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How do you make people care about electricity and advocate for policies that protect the environment while maintaining affordability? See how we drove 150,000 people to care – and act.

LiveWell: No More 24

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LiveWell Colorado hired SE2 to develop a mass media campaign that drove advocates in communities across Colorado to advocate for change and improve the health of kids.

CHA - Helping to Keep Colorado Healthy

Helping to Keep Colorado Healthy

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SE2 worked closely with the Colorado Hospital Association’s executive and legislative team on a range of challenging issues including health reform, patient safety and health care quality, and community benefits.

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