Influencing Public Policy
Communication strategies to influence public opinion to create policy change
Putting the public in public policy
“With public sentiment, nothing can fail,” Abraham Lincoln said. “Without it nothing can succeed.”
While Lincoln’s words are as true today as ever, he could never have envisioned the new ways public sentiment could be influenced and harnessed — from social media to online calls to action — to influence policy.
Public policy is a dynamic process. It’s also inherently complex, so understanding how to distill the intricacies of issues into strong, memorable messages is vital.
We have extensive experience in executing public policy strategies that incorporate grassroots organizing, coalition management, big data, media relations, advertising and digital engagement.
Our public policy expertise and record of success encompass the issues of health, education, energy, telecommunications, transportation, finance, land use and the environment.
More than 115,000 supporters have joined the Keep Electricity Affordable campaign as a result of digital outreach, event canvassing and paid media.
We don’t lobby, but we’ve worked with dozens of advocacy and lobbying organizations to move policymakers to action.
How to Speak with Policymakers
Tips & tricks for legislative outreach
How do you make people care about electricity and advocate for policies that protect the environment while maintaining affordability? See how we drove 150,000 people to care – and act.
LiveWell Colorado hired SE2 to develop a mass media campaign that drove advocates in communities across Colorado to advocate for change and improve the health of kids.
SE2 worked closely with the Colorado Hospital Association’s executive and legislative team on a range of challenging issues including health reform, patient safety and health care quality, and community benefits.