Communication strategies to change a target audience’s normal behavior, usually for the betterment of an individual’s health or their community
How behaviors get budged
Most marketing tries to sell products to the public. Social marketing focuses instead on changing the public’s behavior. Examples include reducing tobacco use, helping parents support their children’s development, and preventing teens from using recreational marijuana.
Effective behavior change campaigns begin with a clear understanding of why target audiences act the way they do and how to positively influence their behavior.
Our social marketing campaigns are guided by rigorous research and proven best practices. Measurement is key but, instead of counting products sold, we track lives changed.
While we learn from the past, we continually tap new mediums and create cutting-edge concepts to capture the public’s attention and persuade them to make changes for the better.
After SE2 helped raise awareness about the Denver Preschool Program, 70 percent of eligible four year olds were participating, making it one of the highest-enrolled preschool initiatives of its kind.
Via a three-week bilingual door-to-door canvassing campaign, we engaged more than 100 Sheridan families in 20-minute conversations about the need for parent participation in the education system.
SE2 hired local social media celebrities to spark a conversation about how barriers to healthy living affect Colorado’s kids – sparking 7,000 engagements and a 700 percent return on investment.
Using Technology to Deliver Targeted Health Messages
Improve health outcomes and your bottom line
Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…