Behavior Change

Communication strategies to change a target audience’s normal behavior, usually for the betterment of an individual’s health or their community

How behaviors get budged

Most marketing tries to sell products to the public. Social marketing focuses instead on changing the public’s behavior. Examples include reducing tobacco use, helping parents support their children’s development, and preventing teens from using recreational marijuana.

Effective behavior change campaigns begin with a clear understanding of why target audiences act the way they do and how to positively influence their behavior.

Our social marketing campaigns are guided by rigorous research and proven best practices. Measurement is key but, instead of counting products sold, we track lives changed.

While we learn from the past, we continually tap new mediums and create cutting-edge concepts to capture the public’s attention and persuade them to make changes for the better.

Tip Sheet

Using Technology to Deliver Targeted Health Messages

Improve health outcomes and your bottom line

Pep Rally Preview

Storytelling Takes Many Forms as Media Converge on Youth Vape Rally

 Case Studies  | No Comments

While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.

On the Rise

 Case Studies  | No Comments

Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…

Woman at desk

Three Out of Five Organizations Are Using Influencer Marketing to Drive Engagement

 Expertise  Healthcare  | No Comments
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...

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