Behavior Change

We use our understanding of human behavior to move people in new directions.

Changing lives—one behavior at a time

Human behavior is complex. And to make change happen, you need to understand the full picture.

We use rigorous research and the latest strategies to understand people on a deep level: from why they make decisions, to the best way to positively influence their behaviors. With your target audience at the center, our social marketing campaigns use cutting-edge tactics to capture attention and move people in new directions.

Whether it’s reducing tobacco use, helping parents support their child’s development, or preventing teens from using marijuana, we measure our work in lives changed for the better.

Tip Sheet

Using Technology to Deliver Targeted Health Messages

Improve health outcomes and your bottom line

Pep Rally Preview

Storytelling Takes Many Forms as Media Converge on Youth Vape Rally

 Case Studies  | No Comments

While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.

On the Rise

 Case Studies  | No Comments

Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…

Woman at desk

Three Out of Five Organizations Are Using Influencer Marketing to Drive Engagement

 Expertise  Healthcare  | No Comments
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...

How can we help you with your
behavior change campaign?