Government and health care organizations must overcome understandable skepticism toward the vaccine among some minority groups. Following three basic communications practices can help.
Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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Economists are predicting that the employment rate may not go back to pre-COVID levels until the end of this decade, and that as many as 40 percent of the jobs...
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In my family and workplace, we have watched and talked about the news this week, sharing in the horror and senseless tragedy of George Floyd’s death and the resulting protests...
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About two weeks ago, I received one of those calls creative directors love to get. It was about 7:00 pm. Apparently, a colleague had recommended me to help Governor Jared...
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During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young…
When the SE2 team decided to bring on two youth advisors, our intent was to leverage their skills to help us develop health promotion campaigns for the Colorado Department of...
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Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…
A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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