The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Do you believe that a well-told story has the power to change our world? Do you embrace change and want to evolve with the fast-changing communications landscape? Are you a...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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Last year, The Denver Post became the national poster child for how tough times at newspapers threatened access to quality local news. Today, however, Denver news consumers can choose from...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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We've assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a...
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If you’re putting all your eggs in the social media basket, you may to think again. The rise of the social media sabbatical is here. It’s time to diversify your communications tactics.
