The use of social media is a critical tool in nonprofits’ outreach toolbox. Yet many nonprofits struggle to get their most critical ambassadors – board members – to share content...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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SE2 is passionate about our work to support early childhood development. For the past 18 months, we’ve had the opportunity to support a statewide awareness campaign focused on an oft-overlooked...
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2016 was the year communications and marketing leaders acquainted themselves with influencer marketing. Today, they’re investing.
Let me start by telling you there aren’t 27 things in this article. I stole that headline tactic from Buzzfeed, which last week ran an excellent series called Sex Ed...
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