Economists are predicting that the employment rate may not go back to pre-COVID levels until the end of this decade, and that as many as 40 percent of the jobs...
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Your stakeholders – whether they are patients, students, employees or parents – want and need to stay informed, understand how COVID-19 is impacting your work, and know about resources that...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
We've assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a...
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Many agencies take on the occasional issue-focused project, but at SE2 this has been our bread and butter for more than 20 years. We are honored to collaborate with a...
Read MoreIn social marketing, individuals from low socioeconomic backgrounds are often primary audience targets. That’s because poverty creates tangible inequities that impact the health, access to education and economic opportunity of...
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Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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2016 was the year communications and marketing leaders acquainted themselves with influencer marketing. Today, they’re investing.
Let me start by telling you there aren’t 27 things in this article. I stole that headline tactic from Buzzfeed, which last week ran an excellent series called Sex Ed...
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I’ve spent most of my career crafting marketing and communications strategies, often for education clients, so this change in perspective has been eye opening.
