Those of us who work in corporate social responsibility have long trumpeted the benefits of our department. CSR tells our company story and helps build our political capital. It creates...
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The use of social media is a critical tool in nonprofits’ outreach toolbox. Yet many nonprofits struggle to get their most critical ambassadors – board members – to share content...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
In 2015, the brewing landscape in Colorado was fluid and uncertain. Despite its proud history as a major fixture in the Centennial State, Anheuser-Busch’s positive local impact and significant local investments were underappreciated.
Over the past two years, SE2 has helped the Comcast Mountain West Region develop the formula for effectively engaging influencers…
SE2 was engaged to create a communications campaign to support this colossal fundraising effort. Knowing that making a personal connection between the hospital and the citizens of Santa Maria was crucial…
