SE2 was engaged to create a communications campaign to support this colossal fundraising effort. Knowing that making a personal connection between the hospital and the citizens of Santa Maria was crucial…
In rural communities, less competition among health care providers, as well as economic and market forces, often result in higher prices for health care services…
When a hospital in a medium-sized Colorado city drastically reduced service lines in order to remain financially viable, the community outcry was fierce…
Hospitals may be a business, but they face more scrutiny and are held to a higher standard than most other businesses…
2017 was the year communications and marketing leaders embraced influencer marketing. In 2018, they’re doubling down. In fact, several industry sources report that half of all organizations engaged in influencer...
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Search engine optimization (SEO) is of course a top priority when marketing products and services. But it may not be top of mind for nonprofits, foundations, cause-marketing campaigns and behavior...
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