Membership and trade association professionals are struggling to manage escalating member expectations. One organization used influencers to raise its profile and delight members.
The use of social media is a critical tool in nonprofits’ outreach toolbox. Yet many nonprofits struggle to get their most critical ambassadors – board members – to share content...
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The social impact generation (i.e., Millennials and Gen-Z) don’t just want products and services that meet their needs; they’re demanding that brands also have a positive social impact. As private-sector...
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By the end of 2021 more than 70 million U.S. households will have a voice device in their home (e.g., Amazon Alexa, Google Home, smart speaker). To put that in...
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According to the 2018 Edelman Trust Barometer, the industry standard for measuring consumer trust, only 48 percent of the general population in the United States trusts advertising, falling from 58...
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Integration of bots, artificial intelligence and rich communication services may signal the end of the website and app era…
As in many associations, an inherent and natural tension arises between the work of the professional association and its members. The Family Resource Center Association (FRCA) leads a statewide network...
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Professional associations are as diverse and varied as the sectors they represent. But all associations share the same goal to provide value to their members. Janet McCall, president of the...
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Like many professional/trade associations, generating interest in their issues and reaching younger members are critical and ongoing challenges. For this installment of the Next 20, we sat down with the...
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Disney MagicBands may not come to mind when you think about creating a great experience for association members. But for Colorado Dental Association Executive Director Greg Hill, MagicBands (i.e., smart watch-like devices that allow Disney...
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