Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…
Two of the hottest issues in any organization are finding/recruiting supporters, donors and advocates, and then keeping them active. Influencer marketing presents new opportunities for nonprofits, associations, advocacy groups and...
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We get a lot of questions from clients about the latest trend in communications: influencer marketing. Nearly 60 percent of organizations use influencer marketing to spread the word about products,...
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Any conversation about mental health can be complicated by stigma. But when the concern relates to the behavior of a young child, the fear of being labeled or excluded can...
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Enough With The Puff Challenge: Adults under 30 years old represent a critical audience for the public health community. Here’s why. They engage in risky behaviors. They lack insurance coverage....
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The Colorado Department of Public Health and Environment engaged SE2 to develop a mass media campaign to reach kids who feel like they have heard the same messages about not using tobacco before (yet many use tobacco anyway).
SE2 took the tobacco industry’s own research on how to market to young adults and used it against Big Tobacco.
LiveWell Colorado partnered with SE2 to spark a statewide conversation about how barriers to healthy living affects kids’ ability to be active and healthy.
Working closely with the State Tobacco Education and Prevention Alliance and its partners, SE2 developed an extensive toolkit of materials for communities around the state to use in their local policy efforts to strengthen clean indoor air laws and reduce youth access to tobacco products.
Instead of trying to convince young adults to listen to what the state health department has to say about tobacco, we engaged the people young adults trust to carry the message.
