
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.
While only 7 percent of high school students currently smoke cigarettes, one in four Colorado adolescents vapes nicotine. See how we kicked off a youth movement to end youth vape use.
Think back about nearly every drug prevention campaign you’ve seen and you’ll notice a common strategy. Most utilize scare tactic…
The Colorado Department of Public Health and Environment engaged SE2 to develop a mass media campaign to reach kids who feel like they have heard the same messages about not using tobacco before (yet many use tobacco anyway).
SE2 took the tobacco industry’s own research on how to market to young adults and used it against Big Tobacco.
LiveWell Colorado partnered with SE2 to spark a statewide conversation about how barriers to healthy living affects kids’ ability to be active and healthy.
Working closely with the State Tobacco Education and Prevention Alliance and its partners, SE2 developed an extensive toolkit of materials for communities around the state to use in their local policy efforts to strengthen clean indoor air laws and reduce youth access to tobacco products.
Instead of trying to convince young adults to listen to what the state health department has to say about tobacco, we engaged the people young adults trust to carry the message.