A recent ad blocked by Facebook got me thinking about an emerging question for impact marketers: When does cause-oriented content strike the right chord and when does it go too...
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For the first time since the 1940s, people of retirement age outnumber teens and young adults in the workplace. Today, you are just as likely to work with a Baby...
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In today’s digital world, anybody with a smartphone is a content creator. TikTok, the trending app where users record and upload 15- to 60-second creative video clips set to music,...
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Since 90 percent of the information received by the brain is visual, it's no surprise that technology is evolving to work with our brains - instead of forcing our brains...
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In today’s dynamic social media landscape, Twitter remains the best channel to follow and engage with both policymakers and the media. Despite attempts made by other social media outlets to...
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Big news, world. Instagram has officially passed Snapchat as the most-used social platform by teenagers, according to one survey conducted this fall. Twitter and Facebook follow as the third and...
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On a recent Friday morning, our team gathered, coffee in hand, for a video training from a panel of strategists at YouTube. The training began with a single stage-setting fact:...
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Project Manager Kathleen Ryan: Today, we see more and more brands creating a bigger story — and an element of mission — around their products and services. Steve Stoute, an...
Read MoreMike Wetzel and Frank Valdez are on the communications team at the Colorado Education Association, leading the association’s outreach to its diverse membership of teachers, administrators and education professionals across...
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The work of being a content creator can feel like an uphill slog at times. Amidst an avalanche of information, we fight for fleeting attention and struggle to stand out...
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