Insights 
Blog Post

Getting Your Board Active on Social

April 2, 2019
News Media

The use of social media is a critical tool in nonprofits’ outreach toolbox.

Yet many nonprofits struggle to get their most critical ambassadors – board members – to share content on their social channels.

Don’t just cross your fingers that your board members will share your social content.

Identify any barriers that exist to them sharing on their social channels.

Check out our Twitter feed to see and implement these simple strategies to get them sharing and advocating for your mission:

 

  • Identify someone who can support them to get their sharing across the finish line. Who within your organization can ensure they’re set up and using social media? Who’s doing it well on the board that can mentor them?
  • Be in touch before and during the sharing request. Call them in advance of sending them social content, then walk them through sharing it if needed.
  • Report back to your board on social sharing activities. Let them know how important and valuable it is to your organization to reinforce their sharing behavior.

  • Make sure your board members understand the strategic value and audiences of different social channels. Conduct brief trainings and/or share information about different types of social media so they understand the value.

Haystack Searched. Needle Found!

 Blog  Insights  | No Comments
When we set out to hire a new director of content and creative last year, we knew it would be akin to finding the proverbial needle in a haystack. Our...

The Persistent Female Leadership Gap Hurts Us All

 Blog  Insights  | No Comments
This photo of my daughter, Charlotte, was taken shortly after Barack Obama was elected president in 2009. The caption to the drawing says Charlotte, who was five years old, wishes...

Move the Meter: Start Up Your Creative Thinking

 Blog  Expertise  | No Comments
The annual  Denver Startup Week draws creatives, leaders, communicators and entrepreneurial spirits from across the region to talk innovation and strategy. SE2 staff will be attending events and joining conversations...