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Effectively Positioning Your College for Gen-Z

Trade and two-year colleges take notice.
January 17, 2019
Graduation

We’ve assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a traditional four-year degree.

Inside you’ll find:

  • The two non-obvious trends that are affecting how students are making choices about college.
  • Strategies for leveraging the trends to improve your college’s positioning.

Download the Guide

Creating Change Begins With Us

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During my time at SE2, I’ve been blessed to work on important issues such as preventing kids from smoking and vaping, strengthening community hospitals, providing quality preschool for more young…

We Slogged through the Trenches of Reddit…So You Don’t Have To

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Reddit, the social media platform that has coined itself “the front page of the internet” and is home to endless social forums, isn’t as dark and disturbing as some might…

Haystack Searched. Needle Found!

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When we set out to hire a new director of content and creative last year, we knew it would be akin to finding the proverbial needle in a haystack. Our...