Insights 
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Effectively Positioning Your College for Gen-Z

Trade and two-year colleges take notice.
January 17, 2019
Graduation

We’ve assembled a guide that helps college marketing and communications professionals consider how to leverage two macro trends to appeal to prospective students who increasingly question the value of a traditional four-year degree.

Inside you’ll find:

  • The two non-obvious trends that are affecting how students are making choices about college.
  • Strategies for leveraging the trends to improve your college’s positioning.

Download the Guide

Move the Meter: Start Up Your Creative Thinking

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The annual  Denver Startup Week draws creatives, leaders, communicators and entrepreneurial spirits from across the region to talk innovation and strategy. SE2 staff will be attending events and joining conversations...

Move the Meter: Why Communicators are Buzzing About the New iPhone

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When Apple introduced the iPhone X last Tuesday, the usual cascade of conversation began: What are the new features? Should I get one? And what do the new features mean...

Move the Meter: The Growing Social Platform for Content Marketing

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Content marketers may have found their social media sweet spot. Or at least that’s what Adweek says about LinkedIn. The professional social media platform, which has struggled in the past...