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Using Technology to “Catch” Coloradans’ Attention

Our recent work for the Clear the Air Foundation, which removes smog-spewing junkers from Colorado’s roads, was “catchy”.
May 1, 2015

Clear the Air Foundation came to us with a challenge: Create an engaging display at the Denver Auto Show to prompt visitors to think about improving Colorado’s air by removing old cars off the road.

Our solution:  an immersive video game where the experience itself told the story and conveyed the key message: Old cars are bad for our air.

Players move around to avoid bad things (like dirty old cars) and catch good things (like new, clean cars). The game itself reinforced the Clear the Air Foundation’s key messages. A retrofitted Microsoft Kinect tracked the players’ physical movements, which correspondingly moved the game characters on the screen.

We partnered with Oh Heck Yeah – which, as you might remember, made a big splash in downtown Denver last year with its interactive games on the 16th Street Mall – and together we retrofitted an existing Oh Heck Yeah game called “Catchy” to incorporate our client’s brand and messages.

It was exciting to see young and old alike line up to play a game where the focus was on educating people about an important issue.

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