A: Yes – the “benching” approach is reflective of a current trend in corporate interiors, which is largely in response to increasing real estate costs. It allows for incredible levels of efficiency in terms of square footage per person and creates the flexibility to support growth.
In SE2’s case, the “bench” represents an entirely different core value: that collective thinking raises the bar. Everyone, regardless of tenure or title, sits together. This underscores SE2’s commitment to principals being actively involved in the firm’s work and a belief that every person brings value to the firm’s integrated communications process. In this regard, the bench is a literal and figurative spine for the firm.
Q: There also are multiple places for standing work. What purpose do those serve?
A: Standing work surfaces are snowballing in popularity, which I believe is directly proportional to an increased awareness surrounding good health – personally and professionally. Standing can increase productivity and lead to more creative thinking, and SE2’s staff and clients will benefit from that. Adjustable-height work surfaces have essentially become “the new normal” in law firms, where they are being provided to both attorneys and staff. I am looking forward to a time not too far in the future where big companies – whether they are call centers or energy companies – invest in all of their employees. While the mechanisms are still quite costly, there is a movement among furniture manufacturers to make these more mainstream and hopefully reduce the cost with the higher demand.
When Eric Anderson told our content team that Bazi Kanani may be available to help on a couple of projects, the reaction could have been scripted: “THE Bazi Kanani?!” Her…
Eric Anderson, our co-founder and senior strategist, interviewed SE2 Director of Content and Creative Juan Cabrera about how effective Spanish language communications can help address the pandemic.